Franchise Support
Whether you are a franchisor or a franchisee, everyone is hoping Google, Yahoo and Bing will like your site and reward you with great front-page placement. Sadly, most sites do not obtain organic placement where over 80% of people click and are therefore forced to pay-per-click for search engine traffic. POP offers a solution to PPC with guaranteed results.
One of the most common complaints we hear when speaking to a franchisee is that they feel a lack of support from the franchisor when it comes to marketing and lead generation. Most commonly, the franchisor tells them to go start a Google campaign which often works but the cost per click is likely 10-20X more per click than it needs to be. Plus, you have a daily budget that expires and when that money is spent, the leads stop for the rest of the day.
POP and its group of technical partners and copywriters have successfully helped many franchises over the past 10 years. Our typical client sees an average of 5 times more traffic than their PPC campaign was generating at 1/3 of the cost they were paying for PPC. Our pricing is published on our site, we don’t require you to sign a long-term contract commitment.
Benefits for a Franchisor
- Increase the value of your franchise offering by including marketing support to generate leads for your franchisees through front-page search engine placement.
- If a prospective franchisee finds you through a search engine, being on the front page projects a sense of trust in your offering because Google, Yahoo or Bing approves you to be there.
- Generate more leads for new franchise sales with great search engine placement.
- Partner with POP to provide the service to your franchisees or learn how to perform the work on your own; either way can be a revenue center for you.
Please reach out to us with any questions you may have or for more information on how we can increase the value to your franchise and franchisees.