About Us

Our Story

What good is a website if it’s never seen?!? Our mission is to help small businesses POP to the top of search results, sending more highly qualified leads to your site.

Guaranteed front-page Google placement with our money-back Page One Promise.


25 years in the making… Get to know our story and why we love this business!

The origin story begins with the search portal for ESPNoutdoors.com back in 1998.

We built a search engine and directory for ESPN but that quickly transitioned to helping people with their AOL, Yahoo and MSN placement. We began by helping 50 existing clients “fix” their websites so they were search engine friendly. The term Search Engine Optimization hadn’t even been coined yet!

Fast forward to today, we’ve optimized over 40,000 websites, helping businesses eliminate their expensive pay-per-click campaigns while generating better quality leads at a lower cost.


Get to know the team!

We’re a group of consultants, programmers, and technical service teams that deliver a proven strategy guaranteed to showcase your business at the top of search engine rankings.

Mike Buccialia



Mike is a sales leader, coach, and mentor with a career in technology spanning from startups to the Fortune 500. During his time at Adobe, Mike learned the value of Digital Marketing and the tools for maximizing returns on investment. As the proprietor of POP Marketing Group, Mike consults with prospects, learns their business needs, evaluates if POP is right for them, and ensures clients get the results they need.


Todd McCally

Head of Technical Delivery and R&D

In the past 20 years, Todd has owned and managed two Internet-based businesses that each grew to many thousands of clients. Todd immersed himself in SEO 20 years ago after much research and implementation. To date, Todd has achieved 100% success in optimizing over 30,000 websites for thousands of clients nationwide. His proficiency in optimization led to his development of a proprietary search engine optimization software program for stand-alone client-based SEO/SEM businesses.

Want To Know What We Can Do For You?

Let’s discuss your project with a cup of coffee